The Brave Girls started out as a five-piece a decade ago, but fell largely on deaf ears. It seemed like no one wanted to see us on stage," she said tearfully. "Reaction to our songs had always been cold. "At the start of this year I thought it was time for us to call an end to it," lead singer Kim Min-young told AFP. The fan-led ascent is a reversal of the usual K-pop model, where bands are usually assembled, trained intensively and launched by record companies, whose marketing and promotion is crucial to their success.
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